We are excited to share our most recent investment in Flourish Care, a tech enabled maternal healthcare service company. The Company taps into an opportunity that has largely remained overlooked in the medical community: tech-enabled doula services for maternal care. The for doula-supported maternal care market is $4B and Flourish is targeting the over 1 million pregnancies per year in women with doula insurance coverage.
Despite the current political discourse around medical insurance, the Company is growing rapidly and 27 states now have active programs or are in the process of implementing insurance coverage for doula care, opening this market for expansion and growth. We anticipate major announcements from the Company in the near future on key customer contracts.
The company is at the commercial stage with their doula platform connecting expecting and new mothers with one-on-one Doula support during pregnancy, labor prep, during labor and birth, breastfeeding and bottle-feeding, newborn sleep guidance and much more—all fully covered by insurance.
Flourish's platform, using advanced technology and evidence-based care protocols, is aimed at transforming birth outcomes through comprehensive maternal support, while also functioning as a scalable healthcare solution.
The platform targets significant improvements in birth outcomes: reducing preterm births, cutting NICU stays by 50%, decreasing cesarean sections by 30%, and eliminating health disparities in maternal care.
Flourish Care launched their platform in Massachusetts and Rhode Island, with plans to expand to additional markets as states implement doula reimbursement programs. The company has extensive partnerships in clinical research and healthcare delivery, such as their collaboration with Brown University at one of the nation's largest maternity hospitals.
Team: The Flourish Care team combines deep medical expertise with strong business and technical leadership.Melissa Bowley serves as CEO and Founder, bringing 20 years of experience in R&D and business development roles at top medical device companies. She has developed and launched over 10 medical devices and digital health platforms worth over $200M in revenue and holds 11 patents in women's health and regenerative medicine.
Elisabeth Howard, PhD, CNM, FACNM serves as Chief Clinical Officer. She has authored 25 publications and is the Director of Nurse-Midwifery at Women & Infants Hospital.Cameron Jacox (Chief Growth Officer) has led growth at multiple successful digital health companies, including Lark Health where he led growth from 15 to 250 employees and raised $180M.
Salil Patel is a co-founder, now serving as a board member. He brings extensive experience as a social-impact investor who has deployed $250 million with expertise in intellectual property and governance.
Company Description:
Flourish Care is addressing the $4 billion market for doula-supported maternal care. Their target customer base of over 1 million pregnancies per year in women with doula insurance coverage. Despite the current political discourse around medical insurance, the Company is growing rapidly, and 27 states now have active programs or in the process of implementing insurance coverage for doula care, opening this market for expansion and growth.
Flourish Care’s business model focuses on revenue through health insurance reimbursement via B2B contracts and service fees. Flourish Care's strategy involves expanding to additional states where doula reimbursement legislation has been passed or is in progress, targeting both Medicaid and commercial insurance markets.
Flourish Care's business model can drive substantial returns for both their partners and their users. Businesses and insurers will benefit from the use of their platform through decreased medical complications associated with improved maternal support, resulting in a highly valued product with proven user engagement and retention, increasing the lifetime value per customer.
