View in browser
Capita3

From Hype to Proof:

Healthcare Innovation's Inflection Year

Subscribe To Newsletter

2025 will be marked in history as an inflection year where healthcare innovation shifted from the hype of "digital transformation" to the truth of tangible clinical and financial outcomes. The result is that the market has bifurcated sharply between over-valued companies that were tech-forward but still chasing product-market fit, versus tech companies with proven unit economics and real-world evidence. The former are facing extended timelines and valuation compression while the latter commanding oversubscribed rounds and premium valuations. We’re excited to see this transition, as it underscores our long-held investment thesis and our selection in portfolio companies.

Three mega trends dominated the most recent quarters, each directly validating Capita3's investment thesis

  1. The healthcare AI gold rush hit a moment of truth in 2H2025

While AI-focused healthcare ventures captured 62% of digital health funding and commanded 83% valuation premiums over non-AI peers in Q3.2025, investors are now demanding proof of clinical integration and measurable outcomes, not just technical capability. The winners are emerging: AI companies that seamlessly integrate into existing clinical workflows—like ambient documentation tools that crossed the adoption "chasm" faster than any healthcare technology in history—rather than standalone solutions requiring wholesale behavior change. 

 

The market response is definitive: AI must make healthcare workers' lives easier, and AI-powered offerings that require clinicians to add steps to already-overburdened workflows are losing out.

 

Supporting this shift are infrastructure companies like MDisrupt – an AI powered healthcare expert network company (Capita3 Fund II portfolio company), which embeds clinical, regulatory, and commercial expertise into product development from day one—helping companies build solutions designed for workflow integration rather than retrofitting clinical validation after launch.

 

Expert Networks as Critical Infrastructure

Perhaps the most underappreciated trend is the emergence of expert networks like MDisrupt as critical healthcare infrastructure. Historically, the top startups are typically surrounded by expert advisors or Board members; however, as tech founders outside of healthcare dominated offerings in recent years, the focus on adoptable healthcare solutions took a back seat to tech forward approaches. As innovation accelerates, the bottleneck isn't ideas, it's validating those ideas with clinicians, payers, and patients for rapid iteration to product-market fit. Companies building this connective tissue are positioning themselves as the "picks and shovels" of healthcare transformation and receiving strong market reception.

  1. Environmental Health Goes Mainstream

The $2 billion New Jersey PFAS settlement in Q3 wasn't just a headline, it was a forcing function that transformed environmental health from a "nice to have" to a Board-level imperative. Industrial manufacturers are now racing to secure permanent PFAS destruction capabilities before the next wave of litigation hits. This created a first-mover advantage window that companies like Capita3 portfolio company Claros Technologies are capitalizing on. More broadly, the intersection of environmental toxins and human health is finally getting serious capital attention. Investors are recognizing that cleaning up "forever chemicals" isn't just environmental activism, it's preventive healthcare at scale, with massive a market and regulatory tailwinds.

  1. Women and Family Health: From Underfunded to Unstoppable

Women and family health experienced a watershed moment in 2025 with three converging catalysts:

Regulatory Tailwinds: CMS launched the Transforming Maternal Health (TMaH) model with $17 million allocated to each of 15 states over 10 years. The model requires doula coverage in participating states by 2027 and supports expansion of midwifery and birth centers—the fastest federal adoption of maternal health policy in a decade. This creates clear reimbursement pathways for companies like Flourish Care (Capita3 portfolio company), transforming doulas from optional services into mandated Medicaid benefits. This represents a major tailwind for Flourish.

Consumer Awakening: The infant microbiome market is projected to reach $5B by 2030, driven by millennial parents armed with research and seeking science-backed solutions. Persephone Bioscience's Nature publication showing 76% of U.S. infants are deficient in critical gut bacteria landed at the right moment in this awareness curve and was the most-read scientific article of this year at that time. Gabbi exemplifies the winning formula: meet the consumer where she is. By partnering with employers, health systems, and providers to deliver breast cancer risk assessment directly to health-conscious women, they're finding product-market fit faster than those trying to change hospital workflows.

 

 

What This Means for Capita3 Portfolio

 

The convergence of regulatory support, proven ROI metrics, and genuine consumer demand isn't coming—it's here. The companies that built real products, generated real data, and earned real trust are now in pole position to capture category-defining outcomes.

 

We’re seeing strong portfolio company performance in 2025 because we selected companies that were positioned at the intersection of these trends and catalyzing factors. The performance of our companies reflects the fact that they built real products, generated real data, and earned real trust.. In summary:

  • Gabbii partners with health systems, employers and providers to assess risk, getting women to the right care quickly
  • FlyteHealth has proven their value in obesity care and has expanded to the more holistic cardiometabolic care paradigm
  • Flourish Health and Persephone Biosciences are leveraging the women's health reimbursement and consumer awareness surge
  • Claros Technologies timed the PFAS regulatory wave at exactly the right moment and is capitalizing on media attention to accelerate company value
  • MDisrupt is the infrastructure layer for healthcare innovation validation through its marketplace of experts and easy to use AI-powered expert matching engine.

The healthcare innovation narrative is shifting from "what's possible" to "what's provable." And our portfolio is delivering the proof. We’re excited to see them continue their work in 2026.

Portfolio Company Updates

BWell_Square-1
ClarosTech_square-1
Persphone_Square

We’re thrilled to share that B.well has been selected by Google to drive the next wave of innovation in healthcare technology.  This partnership empowers consumers with real-time, personalized access to their health data. See our announcement here.  

Claros successfully demonstrated high throughput PFAS destruction in pilot. Daikin America Inc.’s 

Claros also closed on a $10M financing with existing and new investors, positioning the company for growth as they head into 1H2026 and beyond.

Persephone launched their first products, Bloom and Thrive with a >10,000 family waitlist on launch day. See our announcement here.  Persephone also published their study that found most U.S. babies lack key gut bacteria, increasing risk for allergies and other chronic health issues.

NextSense_Square

NextSense launched their first product, SmartBuds. See our announcement here.  

SmartBuds are the first truly wireless earbuds that actually tune in to your brain’s rhythm in real time, helping you experience deeper rest, sharper focus, and that all-important sense of being fully present.

FlyteHealth_square-1

FlyteHealth announced new CEO, Cheryl Pagasus. The Company is also expanding its reach and enhancing patient outcomes through a strategic partnership with Heartbeat Health. Together, they will deliver seamless, integrated cardiometabolic and cardiovascular care, 

Paterna_square

Paterna recently completed the Mayo accelerator. The Mayo Clinic and Arizona State University program offers a hands-on entrepreneurial curriculum and tailored business development plans, designed to help participants bring their ideas to market and connect with investment opportunities faster.

Capita3's Ecosystem 

Community Pic

Where We Were

Where we were in the Fall: 

 

Medtech Women MedtechFORUM

Virtual

Kathy is a speaker

October 21

 

Bridge Funding Global Dinners

(by invitation only)

San Francisco - October

New York- November

 

Raise Global Summit

(by invitation only)

San Francisco

October 23

 

Lets Talk Women Menopause Event

Kathy is a speaker

Minneapolis, MN

November 5

 

PEWIN - Menopause - Myths, Realities & Solutions

Minneapolis, MN

November 6

Capita3 hosted this important women's health event

 

NVNG + Venture Health

Milwaukee, WI

November 6

 

Capita3 Investor Gathering with Persephone Biosciences

Minneapolis, MN

November 20

 

Women's Health Leadership Trust (WHLT)

Minneapolis, MN

7 Rules of Self-Reliance with Maha Abouelenein

December 1

Where We'll Be

Where we will be:

 

Women Corporate Directors

Minneapolis, MN

Annual Holiday event

December 9

 

MATTER Health VC Gathering

Chicago, IL

Pam is a MATTER Venture Fellow

Annual Holiday event

December 11

 

WBL 

Annual Holiday event

December 11

 

Capita3 GP/LP Holidazzle Happy Hour

Minneapolis, MN

December 16

 

PEWIN

Minneapolis, MN

Annual Holiday event

December 17

 

 

 

 

 

Please subscribe to and share our newsletter with

your colleagues and follow us on Linkedin.

LinkedIn
Capita3
Subscribe

Capita3, 100 2nd Street SE, Minneapolis, MN 55414

Unsubscribe Manage preferences